Season 5 - Episode 6 - Turning Clicks into Clarity: Storytelling Through Marketing Analytics

In this week’s episode, Dave Jukes a Digital Analytics Manager joins to share his journey from marketing to data analytics and reflect on the evolving role of data teams in modern organisations. The conversation delves into the power of storytelling with data, the importance of strong stakeholder engagement, and how data can elevate the customer experience. Dave emphasises the need for data teams to shift from being seen as executional support to becoming strategic business partners. This episode offers actionable insights for data professionals looking to overcome common roadblocks and navigate the future of digital analytics in the age of AI.